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WHY ROOIBOS IS BECOMING POPULAR IN CHINA

In our previous article posted “Tips on Targeting the Chinese Markets”, we make mention that in order to attract the Chinese markets, one must play around the cultural norms and values for that specific region. That means your products must inculcate patterns or ingredients which the Chinese can identify with, like in rooibos.

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In the strictest sense, Rooibos is not a tea but a herbal infusion or tisane. It is a staple in the homes of South Africans and in recent decades, has become increasingly popular globally for its caffeine-free, antioxidant-rich and calming properties, as well as its unique, inherently sweet and earthy taste, as described by RedEspresso. For instance Chinese people already drink green tea during meals and throughout the day, this is close to their everyday life which will be easy to sell to them. Interestingly China does not produce red tea as rooibos is classified.

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That means if you are already a producer of rooibos in South Africa, you can do well in the Chinese markets. Make it a point to attend China Trader Expo 2016 to meet China entrepreneurs and buyers. Find more information about Chinese cultures and what they are looking for. More details about the expo on the website.

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