The Zambian mission in China has launched a ten -day tour of the key economic regions dubbed “The 2016 Zambia China People to People Culture and Business Roadshow” aimed at enhancing Zambia’s image in China.
This is in line with the missions’ 2016 Strategic Plan that is aimed at enhancing the visibility of Zambia in China by rejuvenating its image through comprehensive, structured, smart and effective promotional marketing tools.
This has been disclosed by Zambia’s Ambassador to China, Mrs. Winnie Chibesakunda in an interview with ZANIS in Beijing over the weekend.
Mrs. Chibesakunda said that the tours are aimed at promoting tourism, trade and investment in Zambia and also promote people to people exchange between the two countries
Mrs. Chibesakunda explained that China with its largest population in the world coupled with its second largest economy in the world gives hope to Zambia that its nationals could visit Zambia as tourists, investors or traders and contribute to the growth of the Zambian economy.
She disclosed that the promotion tours will be carried out in collaboration with the Global Communication and Cooperation Company, Chinese Ministries of Foreign Affairs, Ministry of Commerce, Tourism, Culture and the Chinese embassy in Lusaka.
Global Communication and Cooperation Company has combined such services as economic and cultural exchanges, research, exhibitions, advertising, media planning and other integrated services.